[And then the free-for-all commenced. I'll let them speak for themselves.]
Am. Stat., Mar 25, 1880, pp.33-34
STYLOGRAPHIC PENS.
Boston, March 19, 1880.
To the editor of
The Stationer:
Your space is valuable, but the interest of the trade in an article becoming a staple of very large consumption requires us to confirm the truth, correct the mistakes, and add a few needed facts to the letter of the MacKinnon Pen Company, in your issue of March 11. To make our points clear without repetition, read our warning on page l6, also the special correspondence from the Boston representative of
The Stationer, on page 2 of your March 4 issue. The MacKinnon letter of March 11, which purports to be in answer to this warning, names the subject briefly at the start, and then devotes itself chiefly to stating what we never questioned without touching our charge of imitation. We have printed and said nothing more discourteous about the MacKinnon pen than that "we liked the Cross pen, with writing spindle attached to air-tube, vastly better than their loose valve". We offered the MacKinnon Pen Company to maintain absolutely invariable prices and discounts on the two, thus putting them solely on their merits before the public, and we are quite satisfied with the results thus far where this has been tried.
But, dodging the subject with which their letter is headed, they discuss the MacKinnon and not imitation pens. We yield the floor briefly, but shall then move the previous question, i.e. "imitation".
First--The truth in their letter, which we endorse now as always. We are the authors of the "Warnings against Imitations". We have coupled with this warning a constant "investigate for yourselves". The capital free advertisement of fountain pens, of course, suits us. The MacKinnon is the older pen, and was manufactured largely by A. T. Cross before he invented and patented the Stylographic pen. The MacKinnon is the only pen we know of with a drilled iridium-tipped tube. We are happy to thus publicly and promptly verify these statements.
Now a little added light. A. T. Cross was born to the business of making fountain-pens and similar goods, and has followed it faithfully and successfully all his life. Most of the trade know of the reputation for good work of the Richard Cross & Son factory. He has made altogether over twenty fountain pens, and has studied the subject in all its bearings, with the great advantage of all his own facilities for making new models and trying experiments. Selected to make the MacKinnon pen, serious defects were found, as admitted in the letter. Mr. Cross held these defects to be in construction, not in material, and in his own factory, on his own time (for he was making the pens by the gross and not on salary, as has been reported), and at his own expense he invented two improvements in the MacKinnon lien, which he patented.
These improvements have been used in making that pen up to date, without license, or royalty. The substitution of rubber for the metal case first used was the work of Mr. Hawkes, of New York, known through the Hawkes fountain-pen. The drilled iridium tip was the work of John Holland, of Cincinnati, known through his gold pens. The projection on the air cap for holding safely the point-cover, otherwise constantly being lost, was copied from the Cross pen, "after its great convenience to users forced us to adopt it", to quote their own words. The swivel-needle and adjustable screw in the point and the projection on the air-cap, from Mr. Cross, iridium point from Mr. Holland, and rubber from Mr. Hawkes, leaves a more limited field for the piracies of A. T. Cross from the MacKinnon pen. The history of the Cross pen wherever shown in open competition, and the demand from those dealers who have tried both thoroughly, is our sufficient answer as to "lack of skill". The MacKinnon pen was brought out first with a drilled iridium-tipped tube; we know of no imitation. Mr. Cross brought out first his pen with a solid iridium-tipped writing-spindle, setting his needle so that it could not recede entirely within the tube, but must take the chief wear. It was and is for the public to decide which is preferable and which they will buy.
After Mr. Cross commenced using iridium-tipped spindles the MacKinnon pen adopted them also, i. e., Mr. Cross has never copied their iridium-tipped tube; they have copied his solid iridium-tipped spindle.
Till the adoption of the iridium tip, the MacKinnon Pen Company have extolled the iridio-platinum alloy used by them and by Cross as the most durable substance known for the tubes. It seems hard on old friends to dub it now "soft amalgam", and, in view of the actual date when brought out, it seems hardly ingenuous to speak of the Cross solid iridium-tipped pens as if very "recent".
A new tube or point "costs nearly as much as a new pen". Retail price of our best pen $5; retail for new tube to same, 75 cents, the amount being, by the arithmetic quoted, nearly equal.
The MacKinnon Pen Company admit that most men in looking at the pen would call the part that projected farthest and was smallest and sharpest "the point", i. e., the needle or spindle. This we have always spoken of as the point. The discussion is about as profitable as the old college question, "Which is the butt end of a goat?" At the first suggestion which our company received that mistakes occurred from this cause, we volunteered at once to always speak of our pen as "solid iridium tipped writing spindle", thus making the fruitless discussion of names quite needless. The Cross pen is adjusted to run on the spindle, the MacKinnon to run on the tube. We make no claim to iridium on the tube.
Now for corrections. Our warnings were never directed against any pen made by C. W. Livermore. We had never even seen one of his pens, but put them among the "strenuous efforts" to be attended to "after they appear as competitors". Their letter makes a scapegoat of C. W. Livermore, perhaps with his consent, as implied in the rest of the sentence, but it is interesting news that the man who, till a few weeks ago, was the most active and bitter opponent of the "imitation" pen should be thus coolly spoken of as its maker. The announcement is equally amusing that he, who was so fearless and confident as long as he could obtain the Cross pen to sell, should be seized with such quakings immediately after his connection with it had been summarily terminated by Cross & Son. Most mariners seek "refuge" during the tempest, and not, as in this case, in the succeeding dead calm. If there could be obtained a copy of the little pamphlet which he prepared so carefully just before this change, it would shed some light on the question. Readers of
The Stationer have asked us for this, saying he promised it to them as a complete proof of the legal and moral rights of the Cross pen, and the naughtiness of its opponents, and that the courts must soon stop them. One man, at least, saw this in proof--so it was put in type, and, we suppose, printed. The suppression of this printed evidence, the alliance suspected and now made public with the other pen, the trifling sum paid as royalty for the use of the MacKinnon patent, and the prominence given by both parties to this license as evidence of right, will enable readers to weigh properly the fourth paragraph in the letter of March 11.
Now refer to previous advertisements in
The Stationer--e. g., Page 25 of January 8. After an eloquent MacKinnon advertisement, this line, without comment or explanation: "We offer big inducements on the Stylographic Pen. Correspondence with the trade solicited".
The pen sent out on orders in answer to this advertisement was notoriously the "imitation", at which our warning was aimed. A strange commentary on their statement of "three pens in the market" is found on page 5 of the same number which contains their letter. Read the last two lines, compare with previous advertisements, and note that for the first time the paternity of the pen is announced within four pages of their own exhaustive list in which its existence is ignored. This seems a proper place to "lay bare the facts" a little.
There were two rivals in the market, the MacKinnon and the "Stylographic". As to their comparative success, the "Stylographic", from its first invention unable to fill its orders fast enough, has no reason to complain. With a mere trifle of the advertising accorded the other pen, this demand gained on all efforts to supply it. After nearly two years of this great success, and after the name "Stylographic" had acquired a world-wide reputation, this line quoted above appears after the advertisement of the rival pen. The inference was clearly that by exchange or otherwise they had secured a supply of Stylographic pens which they offered at special discounts, as we today have a supply of the imitation pen, for which we allowed about half price to a dealer who bought them unwittingly. We appeal to the readers of
The Stationer whether this was not their understanding; and to those who bought, how many of them thought they were buying the pen which had made the reputation of the "Stylographic". Mistakes were constantly made by both dealers and consumers, and we were kept explaining daily that it was not our pen that gave the trouble but an imitation. At the request of several prominent dealers, who were undersold by parties offering the imitation, we printed the warning. The imitation was offered in the dry-goods bazaars in some cases at $2.16 each at retail, and complaints were constant and bitter. This new pen, which is under prosecution for infringement, and only waiting the tardy action of the courts, was sent out without the name of the maker on it or on the printed directions sent with it. Still worse, the official directions sent out were not simply copied, but actually printed, engraving and all, from an electrotype plate obtained from a former agent of the Stylographic pens. These pens, with these directions, were sold freely under the placards made and put up for the Cross pen, and we have had imitation pens returned to us for repairs in boxes which we had made and sold with genuine pens. We add one of many aggravating examples. One of the largest general agents of the Cross pen boasted of the number of weeks he sold this new pen without being detected by Mr. Cross or his manager.
We adopted the fuller name, "A. T. Cross Stylographic", to indicate the genuine. Immediately some of our patrons told us that agents had called and convinced them that the imitation was the genuine "Stylographic", as shown by its unqualified name, and that the A. T. Cross pen was a new article, never before offered. Did the extreme of business patience and courtesy allow us to longer withhold our warning? This same honorable (?) former agent of the Cross pen, who boasted of his deception on both makers and public, acknowledged that he had over five times the trouble with imitation pens needing alteration or repairs than he had when selling the Cross pen.
If the MacKinnon Pen Company will answer a few simple questions, it will aid vastly in their attempt to "lay bare" to the trade the facts needed to "investigate for themselves".
1. Did you make a pen, which none but an expert could tell from the genuine; advertise it widely simply as "the Stylographic", as if it was a well-known pen; send it out without your name or anything to indicate that it was not made by A. T. Cross, and send with each pen directions printed from an electroplate made for and containing an engraving of the Cross pen, printed on similar paper, of the same size, and without the addition of your name or anything else to indicate that the pen sent with it was not the pen for which it was made?
2. Did your authorized agent go to the trade, who had never heard of but one Stylographic pen, offering to sell either MacKinnon or Stylographic pens, whichever was preferred? Did he take orders for sample dozens of several large dealers in Stylographic pens who afterwards refused to buy more imitations at any price or to allow them to be sold in their stores?
3. Did you send about last August substantially the same pen you now make and call Stylographic to one of the factories where you contract out work, asking them to make a supply like the pattern sent? Was the answer that the pen was clearly an infringement of the A. T. Cross patents, with a refusal to make it! Did you reply that you knew another man who would make it?
We have more questions to ask if the answers to these are not enough. We believe that each of these questions should be answered to the credit of the Cross pen.
Readers And Writers Economy Co., Sole Agents for the Stylographic Pen.
George Kovalenko.